The Podiyan

Thursday, March 18, 2010

Google-Powered Google TV" Set-top Box Concept Surfaces Again

A little more than a week ago, The Wall Street Journal reported that Google and DISH Network had begun testing a set-top box that uses Google as a search algorithm. In a story published late Wednesday, The New York Times went a step further, claiming that a "Google TV" platform is in the works, from Intel, Google, Sony and Logitech.

The Times reported that the Google service will run on Atom-powered set-top boxes, and that Logitech is developing complementary remote controls. The Google TV platform will be opened to third-party developers to write their own plug-ins, as they have for the Android platform, the paper reported.

Given the two complementary reports from two of the major daily papers, it seems logical to assume that Google is likely leaking the news ahead of a launch. Furthermore, the open platform concept seems to be in keeping with Google's strategy.

Sony apparently will manufacture the set-top boxes, although I have yet to see a mass-market Sony set-top besides the PlayStation 3.

EDIT: I wrote earlier that, since the announcement of a plug-in TV widget technology with Intel in 2008, a Yahoo-Intel partnership for developing widgets on set-top boxes has been extremely quiet. Yahoo representatives have pointed out that the company has announced partnerships with Vizio, LG, Sony, and Samsung.

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