Tupperware is the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946.
Tupperware develops, manufactures, and internationally distributes its products by its parent company Tupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants. Tupperware is a wholly owned subsidiary of Tupperware Brands Corporation.
Tupperware was developed in 1946 by Earl Silas Tupper (1907–1983) in the USA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors.
Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties.
Tupperware was known—at a time when women came back from working during World War II only to be told to "go back to the kitchen"—as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations.
In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware.
Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge, England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue , and relaunched after a restructuring in 2005.Rexall bought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets named Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later.
Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.
After our acquisitions in December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to mark the dramatic expansion in our brand portfolio. We now sell products under eight brands consisting of Tupperware, which represents food preparation, storage and serving solutions for the home, and seven brands of beauty and personal care products including Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo.